Hanoi fashion show showcases the cosmopolitan ao dai

‘Our Ao Dai,’ a fashion show held at the Temple of Literature in Hanoi will present cosmopolitan versions of the ao dai, Vietnam’s traditional attire.

The April 9 fashion show is part of a national campaign titled “Ao dai – Vietnam’s Cultural Heritage” launched by the Vietnam Women’s Union Central Committee. It aims to emphasize the modern beauty of Vietnamese women in their traditional ao dai.

The event will showcase 15 ao dai collections inspired by the cultures of 15 countries including India, Spain, Russia and Japan. The collections are done by 15 designers from across the country, using traditional materials like silk and flax fabric.

ao dai, tradition, women, Vietnamese women, fashion

Civil servants in the central town of Hue wear ao dai to work. Photo by VnExpress/Thanh Phong.

More than 400 models, including actresses and ladies from the embassies of Italy, India and Laos will take to the ramp, showcasing many ao dai varieties. The Temple of Literature will be decorated with flaxes to help people gain a better understanding of the traditional material, organizers said.

Last month, women from different localities in Vietnam were encouraged to wear the ao dai in their daily lives as a part of the “Ao dai – Vietnam’s Cultural Heritage” campaign.

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